About Sarah Abji-Endicott

I poke at the branding rules we’ve inherited, play with less dominant alternatives, and invite other founders, creators, and quiet innovators to come think with me.

Rare Black Flamingo | Non-dominant Branding

I gratefully acknowledge that I live, work, play, and learn as a guest on the beautiful, unceded ancestral territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations — hiləkʷ tə nə šxʷqʷeləwən k̓ʷns ʔi k̓ʷəcnalə. I also acknowledge that this work does not begin with me. It grows from a long lineage of people, communities, thinkers, organizers, and storytellers who have challenged dominant systems and imagined more human, relational, and participatory alternatives. As a person of mixed European ancestry, rooted in Wales, Cape Breton, and Newfoundland, I offer my own contribution with gratitude for those who came before me, those doing this work alongside me, and those who will carry it forward in ways I cannot yet imagine.

Join the Workshop | $27